A Digital Interactive Company

We are builders of websites, online applications, iPhone + Android apps, and digital products. We are thinkers who share ideas and collaborate in the web, mobile media and creative development spaces. We believe in contributing great ideas and strategic solutions.

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dan merfeld

Dan Merfeld | Principal


Dan Merfeld is the founder of TheoryThree Interactive and President of Design Madison. His work leverages emerging technologies to solve complex needs. With a mix of both creative talent and programming ability, Merfeld and his team build mobile apps and websites that are innovative and purposeful.

Merfeld has worked for such companies as American Family Insurance, American Express, Bonobos, Case Construction, Evco Plastics, Echo Carving, Guild.com, Kohl's Corporation, Raven Software, The State of Wisconsin, among others.

In-Business Magazine recognized Dan as one of Madison's "40 under 40" top professionals in 2006.

Jasen Dickan

Jasen Dickan | Design Director


Jasen has 15 years of award winning interactive, marketing, and branding experience. He has a passion for innovative strategy, design, and technology and an extensive track record of delivering outstanding results, leadership, and client service. Recently he's focused on creating a living design system and style guide framework for the next generation of web sites.

What We Do

Digital Development

  • Prototyping
  • Front-end Programming
  • Back-end Programming
  • E-Commerce Systems
  • Content Management Systems
    (Custom / 3rd Party)
  • Native Mobile App Development
    (iOS, Android, Web)
  • Custom jQuery Plugins
  • Testing / Deployment

User Experience

  • Interface Design
  • UX Design
  • Mobile App Design
  • Responsive Design
  • Accessibility Testing / Reporting

Digital Marketing Products

  • Social Network Integration
  • Promotional Microsites
  • Promotional Mobile Apps
  • E-Mail Campaigns
  • Point of Purchase Kiosks